E-commerce

A storefront rebuilt for speed and scale

We rebuilt RetailHub's storefront from the ground up for speed and conversion — faster pages, a smoother checkout, and a search experience that actually finds what shoppers want.

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RetailHub — A storefront rebuilt for speed and scale

Client: RetailHub
Timeline: 14 weeks
Our role: Frontend, commerce, performance
Platforms: Web, Mobile web, PWA

Overview

A fast-growing store on a slow foundation

RetailHub's traffic was climbing but its conversion rate wasn't. Heavy pages, a clunky checkout, and weak search meant shoppers bounced before they bought — especially on mobile.

Highlights

Headless storefront rebuilt for Core Web Vitals
A streamlined, fewer-step checkout tuned for mobile
Semantic search and merchandising over a large catalog
Live inventory and pricing surfaced everywhere it matters

Impact

+28%

Conversion rate

0.9s

Largest Contentful Paint

-35%

Cart abandonment

50k

SKUs, searchable instantly

The challenge

At this scale, every hundred milliseconds and every extra checkout step costs real revenue. The rebuild had to be dramatically faster and easier without losing the catalog depth shoppers relied on.

Our approach

We moved to a headless, edge-rendered storefront, rebuilt checkout around fewer steps and saved details, and layered semantic search plus merchandising over the full catalog.

The outcome

RetailHub's pages load in under a second, checkout abandons far less often, and conversion is up double digits — the same traffic now turns into meaningfully more completed carts.

What we built